THE HOLSTEE MANIFESTO
In the wake of the 2009 global recession, Dave and Mike Radparvar quit their corporate jobs to launch a new venture. The brothers, along with their friend Fabian Pfortmüller, wanted to start a clothing business that incorporated their social and environmental values. Without a business plan or experience in fashion, they reasoned that in the worst-case scenario, it would be the most memorable summer of their lives.
To define their success, the brothers sat on the steps of New York City’s Union Square and wrote a vision statement that would later resonate with millions and transform Holstee from a t-shirt company to one focused on helping others find such meaning. The cultural successor to Nike’s famous “Just Do It” slogan, the Holstee Manifesto has helped millions define the “It” in their own lives.
I found the Holstee Manifesto by chance years ago. I had never heard of Holstee or the Radparvars but their bold language challenged me to define my passion. While I didn’t write it, the Manifesto has been transformational, helping me to be more purposeful and to focus on the moments that matter most to me and those I love. Mine is an incomplete and imperfect journey but I know I am on the right path.
For more about Holstee or to purchase a copy of the Holstee Manifesto, please click to visit Holstee.com online.