In the wake of the 2009 global recession, Dave and Mike Radparvar quit their corporate jobs to launch a new venture. The brothers, along with their friend Fabian Pfortmüller, wanted to start a clothing business that incorporated their social and environmental values. Without a business plan or experience in fashion, they reasoned that in the worst-case scenario, it would be the most memorable summer of their lives.

To define their success, the brothers sat on the steps of New York City’s Union Square and wrote a vision statement that would later resonate with millions and transform Holstee from a t-shirt company to one focused on helping others find such meaning. The cultural successor to Nike’s famous “Just Do It” slogan, the Holstee Manifesto has helped millions define the “It” in their own lives.

I found the Holstee Manifesto by chance years ago. I had never heard of Holstee or the Radparvars but their bold language challenged me to define my passion. While I didn’t write it, the Manifesto has been transformational, helping me to be more purposeful and to focus on the moments that matter most to me and those I love. Mine is an incomplete and imperfect journey but I know I am on the right path.

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The Holstee Manifesto

This is your life. Do what you love, and do it often.
If you don’t like something, change it.
If you don’t like your job, quit.
If you don’t have enough time, stop watching TV.
If you are looking for the love of your life, stop; they will be waiting for you when you start doing things you love.
Stop over-analyzing, life is simple. All emotions are beautiful.
When you eat, appreciate every last bite.
Open your mind, arms, and heart to new things and people, we are united in our differences.
Ask the next person you see what their passion is, and share your inspiring dream with them.
TRAVEL OFTEN; getting lost will help you find yourself.
Some opportunities come only once; seize them.
Life is about the people you meet, and the things you create with them, so go out and start creating.
Life is short. Live your dream and share your passion.