If you travel frequently, it’s quite likely that you know the entire safety speech of your favorite airlines by heart. They are routine… mundane… ordinary. Delta made headlines a few …
Re-imaging the Ordinary: Innovating Airline Safety Videos Read More »
Great marketing insights : Be your own brand & stop targeting buckets https://t.co/aaNex6f98B — Kevin Donahue (@mrkevindonahue) April 26, 2017
TripAdvisor has compiled a study of guest engagement and found several key factors that drive hotel guest engagement on the review site. Among the key findings, management responses to TripAdvisor …
This week, as many begin to focus on budget planning and creating strategic plans, I’m reading more about how the hospitality industry continues to evolve in the social media era. …
A new study from the Cornell School of Hotel Administration details that hotel reviews posted on social travel websites, such as TripAdvisor and Travelocity, positively impact a guest’s willingness to …
New Study Shows Hotel Reviews Drive Rate & RevPar Read More »
Since the rocket-like launches of Twitter, Facebook, and Pinterest years ago, organizations have been asking the million dollar question in regards to social media, “How can we convert fans into …
I happened upon a curious article entitled “How to Roll Up Your Shirt Sleeves” via a luxury company’s social media and it really struck me. As a man who wears shirts, I …
How To Position Yourself as an Expert – ROLL UP YOUR SHIRT SLEEVES! Read More »
I read an interesting article on Glassdoor entitled, “5 Changes to Make to Your Resume NOW” in which some often overlooked points were resurfaced. It’s worth a read. One point …
PRNewser had an interesting read this week on the importance of making your press releases Twitter friendly. Why should you tailor a press release to be easily distributed via Twitter, …
As the stories of the Casa Monica Hotel firing an employee for wearing a US flag pin began to break this weekend, I was struck by just how unprepared the …
The Unparalleled Importance of a Crisis Management Plan Read More »
