For years, Expedia, Orbitz, and Travelocity have been entrenched OTA players in a static hospitality landscape. With back-end connectivity to the GDS, these OTA giants represented a simple, at-home entry …
How Guest Targeting is shifting the OTA landscape Read More »
Since the rocket-like launches of Twitter, Facebook, and Pinterest years ago, organizations have been asking the million dollar question in regards to social media, “How can we convert fans into …
I read an interesting article on Glassdoor entitled, “5 Changes to Make to Your Resume NOW” in which some often overlooked points were resurfaced. It’s worth a read. One point …
As the stories of the Casa Monica Hotel firing an employee for wearing a US flag pin began to break this weekend, I was struck by just how unprepared the …
The Unparalleled Importance of a Crisis Management Plan Read More »
In this era of social media, many companies are looking to increase guest and fan engagement on their Facebook pages. According to a new study from Buddy Media, increasing the …
5 words that generate the most likes on Facebook Read More »
FastCompany details a new social media analysis by Dan Zarella that has some surprising results. Contrary to popular thought, Facebook likes do not mean that more people will read your …
Study: Facebook “Likes” mean less than you think Read More »
There has been a lot of hype around the launch of Google’s latest foray into the social space, Google+, this week, with “hype” being the operative word. After spending time …
Google+ Equals Zero … Four Early Signs that Google Plus Will Fail Read More »
High-end brands have woken up awakened to the power of social media because of some compelling statistics. “Households earning over $100,000 a year are on the Internet 23 hours a …
Luxury brands are big fans of Facebook, other social media sites Read More »
A UK based study by Hitwise analyzed data from the top 100 retailers to find how much additional web traffic was generated by each Facebook fan. The metrics showed that each …
Retail Study: 1 Facebook Fan = 20 Visits To Your Website Read More »
Pew Internet has released their updated social networking study and several of their findings are quite remarkable: 47% of adults in the US use social media sites versus only 26% …
