Tag: twitter

How to Convert Social Media Followers to Buyers

Since the rocket-like launches of Twitter, Facebook, and Pinterest years ago, organizations have been asking the million dollar question in regards to social media, “How can we convert fans into buyers?” Countless books, seminars, blogs have been devoted to the topic of social media ROI, but (sadly) most seem to miss the most obvious point. …

5+1 Changes to Make to Your Resume NOW!

I read an interesting article on Glassdoor entitled, “5 Changes to Make to Your Resume NOW” in which some often overlooked points were resurfaced. It’s worth a read.  One point that was not mentioned and should be emphasized is how important it is to communicate your social media handles along with your contact information. Your social …

How To Make Press Releases “Twitter Friendly”

PRNewser had an interesting read this week on the importance of making your press releases Twitter friendly. Why should you tailor a press release to be easily distributed via Twitter, you ask? Simple. Twitter drives more traffic to press releases than any other top-level social media resource. So, how do you make your press release …

The Unparalleled Importance of a Crisis Management Plan

As the stories of the Casa Monica Hotel firing an employee for wearing a US flag pin began to break this weekend, I was struck by just how unprepared the hotel and Kessler Collection were for the public relations firestorm which erupted in response to the media coverage.  (DISCLOSURE: I once worked in Sales & …

Who uses social media?

Pew Internet has released their updated social networking study and several of their findings are quite remarkable: 47% of adults in the US use social media sites versus only 26% in 2008 The average age of social media users is now 38, up from age 33 just two years ago 52% of Facebook users and …