Tag: tripadvisor

The Travel Agency of Tomorrow

This week I spent time with the industry’s top luxury travel agencies at Virtuoso TravelWeek in Las Vegas. Based on these interactions and the increased demand for travel agents, I’ve been giving some thought to what the travel agency of tomorrow may look like. Years ago, the local travel agency was a brick-and-mortar office on …

Top Travel Trends for 2016

This week, TripAdvisor released their annual list of top travel trends for 2016 (PDF). Hidden in the results are a few very interesting details that not only apply to 2016, but hint at travel trends that may have a longer tail for both hotels, airlines, and OTAs. Top Travel Trends for 2016 Trend #1 – …

TripAdvisor insights on Hotel Guest Engagement

TripAdvisor has compiled a study of guest engagement and found several key factors that drive hotel guest engagement on the review site. Among the key findings, management responses to TripAdvisor reviews can drive bookings on the site by more than 20% . Specifically, hotels that responded to guest reviews were 21% more likely to receive …

Five Fresh Hospitality Reads for the Week

This week, as many begin to focus on budget planning and creating strategic plans, I’m reading more about how the hospitality industry continues to evolve in the social media era. Here are five fresh hospitality reads: The Future of Travel: Eight Things You Need to Know | Marketing Magazine Great piece on the critical importance …

The Answer: How TripAdvisor Rankings Are Calculated

Given the popularity of TripAdvisor and the impact of hotel reviews on ADR and RevPar, hoteliers and guests want to know the answer to one pressing question: How are TripAdvisor Rankings calculated? Take New York City, for example. A recent ranking of hotels by TripAdvisor found the Best Western Herald Square to be among the …

New Study Shows Hotel Reviews Drive Rate & RevPar

A new study from the Cornell School of Hotel Administration details that hotel reviews posted on social travel websites, such as TripAdvisor and Travelocity, positively impact a guest’s willingness to book reservations at a premium rate for a reviewed hotel. “The Impact of Social Media on Lodging Performance,” by Chris K. Anderson found that the …

Who writes hotel reviews?

Travelers today are innundated with resources to assist in planning trips. Among the tools are first-hand “unbiased” published on the major booking sites, including TripAdvisor, Booking.com, Expedia and others.  But, have you ever wondered, “Who writes these reviews, anyway?” Olery, a reputation management company, has taken a stab at answering that question and the answers …

Why you NEED a Travel Agent

You already know how to use Expedia, Travelocity, and TripAdvisor. You’re not an online travel novice. Perhaps you’re using more advanced tools like Kayak, Hipmunk, and TripIt to plan your vacations. But are you neglecting to use the #1 travel resource in the world? If you’re not using a professional travel agent, then you’re putting …

How reliable are TripAdvisor reviews?

Since its launch in February 2000, travelers and hoteliers have attempted to better understand just how accurate the reviews at TripAdvisor truly are.  Jonathan Barksy and Robert Honeycutt of Market Metrix, who’s specialty happens to be hospitality feedback, compared 12-months of TripAdvisor reviews against their firm’s proprietary index to find that – generally speaking – aggregate …