Tag: trends

Three Luxury Hospitality Reads for the Week

Here are three short, compelling reads regarding luxury sales and marketing in the hospitality segment. I found each of these very poignant for guest service and hotel sales in our industry:   Twenty percent of Virtuoso’s customers drive 71% percent of sales This statistic speaks to the old adage of how important it is to …

Insights: Why Multigenerational Travel is THE Emerging Trend

Mutligenerational Travel

A recent presentation by Peter Yesawich, vice chairman of MMGY Global, highlighted a number of trends and insights for the hospitality market in the near term. While there was definitely a lot of beneficial information presented, one key insight may emerge as the number on trend in hospitality: multigenerational travel. “Multigenerational travel” or “mutligen travel” …

Who writes hotel reviews?

Travelers today are innundated with resources to assist in planning trips. Among the tools are first-hand “unbiased” published on the major booking sites, including TripAdvisor, Booking.com, Expedia and others.  But, have you ever wondered, “Who writes these reviews, anyway?” Olery, a reputation management company, has taken a stab at answering that question and the answers …

How To Make Press Releases “Twitter Friendly”

PRNewser had an interesting read this week on the importance of making your press releases Twitter friendly. Why should you tailor a press release to be easily distributed via Twitter, you ask? Simple. Twitter drives more traffic to press releases than any other top-level social media resource. So, how do you make your press release …

The hidden opportunity behind “low hotel occupancy” in China

As hotel companies continue the unprecedented rush to develop properties in China, new analysis shows that the hotel occupancy rate in China to be among the lowest in Asia. “Hotels in some markets of China are clearly oversupplied in the next three to five years, and they won’t be generating good returns,” said Nigel Summers, …

The State of the Chinese Luxury Market

Affinity China has unveiled some amazing statistics in a recent study of the Chinese luxury consumer that point to not just the growth of the luxury sector in China, but also the global reach of the affluent Chinese.  Among them: The average age of the Chinese luxury consumer is 20 years younger than consumers in …

Study: 61% of smartphone users would book travel on mobile devices

A new Mojiva study being reported by EyeforTravel reveals that 61% of smartphone users would be comforable booking travel on their iPhone or Android.   The study, which was based on responses from almost 200 mobile users on the Mojiva network, shows that while 64% of users would be comfortable spending up to $500 dollars via their …

5 words that generate the most likes on Facebook

In this era of social media, many companies are looking to increase guest and fan engagement on their Facebook pages. According to a new study from Buddy Media, increasing the number of “likes” your posts and updates receive may be easier than you thought. After evaluating posts and status updates, the report found these five …

Study: Facebook “Likes” mean less than you think

FastCompany details a new social media analysis by Dan Zarella that has some surprising results. Contrary to popular thought, Facebook likes do not mean that more people will read your posts. In fact, posts that are viewed more tend to get fewer likes. Zarella’s study looked at the correlation between impressions per post (essentially the …

Travel Trends for China’s Millionaires

The Hurun Research Institute has released The Chinese Luxury Travel White Paper, giving insight into the preferences of China’s luxury consumers. The study, which was created from one-on-one interviews with 463 Chinese millionaires and billionaires, sheds new light onto how the wealthiest Chinese make travel decisions. I found several details to particularly interesting, including: Chinese …