Tag: trends

Trend Spotting: Attribute-based hotel bookings

As hotel booking technology continues to advance, the next widescale trend to emerge in hotel reservations and hospitality marketing may be attribute-based reservations. Traditionally hoteliers have built room pools based on a single characteristic, such as bed type. This has largely been the extend of attribute offerings due to limits in reservation technology; however, with …

Report: Affluent Americans account for 51% of travel spending

A new report published by Skift.com details the travel habits and mindset of affluent Americans. Among the findings: Affluent Americans make up just 20% of the U.S. population, but they account for 51% of total travel expenditures. The Skift report – which is available online for reporting subscribers – also looks at a sub-segment of …

Trend Spotting: Consumer Spending on Hotels is Booming

New data from the Bureau of Economic Analysis shows consumer spending on hotels and lodging is booming. From 2011 to January 2017, consumer spending on lodging has increased 41.8%, outpacing other sectors. The food-and-beverage sector came in second, growing 31.2% for the same time period. With the US economy nearly full-employment and consumer debt levels …

Analysis Shows Hotels Are Not Losing Share to AirBNB

AirBNB has been regarded as the great disrupter in the hospitality sector, but a new study shows that – for all the hype – AirBNB is not taking marketshare away from hotels. The study, compiled by Smith Travel Research using AirBNB source data, offers critical insights into the true market penetration for the room-sharing service. …

The Travel Agency of Tomorrow

This week I spent time with the industry’s top luxury travel agencies at Virtuoso TravelWeek in Las Vegas. Based on these interactions and the increased demand for travel agents, I’ve been giving some thought to what the travel agency of tomorrow may look like. Years ago, the local travel agency was a brick-and-mortar office on …

The Five Profiles of Chinese International Travelers

Hotels.com has completed its fifth annual survey of Chinese travelers and – among other insights – developed the five profiles of Chinese who plan to travel internationally in the coming year. While the resutls show that 92% of Chinese travelers plan to increase or maintain their travel spending in the coming year, the survey also five profiles …

Top Travel Trends for 2016

This week, TripAdvisor released their annual list of top travel trends for 2016 (PDF). Hidden in the results are a few very interesting details that not only apply to 2016, but hint at travel trends that may have a longer tail for both hotels, airlines, and OTAs. Top Travel Trends for 2016 Trend #1 – …

Hospitality Hot Reads: iPhone 6, Net RevPAR and ProPAR

Here’s what I’m reading this week to stay aware of emerging trends and opportunities: Travel Weekly Consumer Trends 2014: Explosion in Mobile Bookings With the launch of the new iPhone 6 by Apple this week, larger phones and “phablets” will continue to gain mobile share. The larger interface is a great canvas for hospitality sites …

How Guest Targeting is shifting the OTA landscape

For years, Expedia, Orbitz, and Travelocity have been entrenched OTA players in a static hospitality landscape. With back-end connectivity to the GDS, these OTA giants represented a simple, at-home entry point for many travelers. Over time, aggressive marketing and rate parity have established OTAs as a reliable retail outlet for hotels, airlines, and rental cars. …

Five Fresh Hospitality Reads for the Week

This week, as many begin to focus on budget planning and creating strategic plans, I’m reading more about how the hospitality industry continues to evolve in the social media era. Here are five fresh hospitality reads: The Future of Travel: Eight Things You Need to Know | Marketing Magazine Great piece on the critical importance …