How reliable are TripAdvisor reviews?
Since its launch in February 2000, travelers and hoteliers have attempted to better understand just how accurate the reviews at TripAdvisor truly are. Jonathan Barksy and Robert Honeycutt of Market Metrix, who’s specialty happens to be hospitality feedback, compared 12-months of TripAdvisor reviews against their firm’s proprietary index to find that – generally speaking – aggregate …