Hospitality sales and marketing musings
Here are three short, compelling reads regarding luxury sales and marketing in the hospitality segment. I found each of these very poignant for guest service and hotel sales in our industry: Twenty percent of Virtuoso’s customers drive 71% percent of sales This statistic speaks to the old adage of how important it is to …
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A new study from the Cornell School of Hotel Administration details that hotel reviews posted on social travel websites, such as TripAdvisor and Travelocity, positively impact a guest’s willingness to book reservations at a premium rate for a reviewed hotel. “The Impact of Social Media on Lodging Performance,” by Chris K. Anderson found that the …
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Travelers today are innundated with resources to assist in planning trips. Among the tools are first-hand “unbiased” published on the major booking sites, including TripAdvisor, Booking.com, Expedia and others. But, have you ever wondered, “Who writes these reviews, anyway?” Olery, a reputation management company, has taken a stab at answering that question and the answers …
You already know how to use Expedia, Travelocity, and TripAdvisor. You’re not an online travel novice. Perhaps you’re using more advanced tools like Kayak, Hipmunk, and TripIt to plan your vacations. But are you neglecting to use the #1 travel resource in the world? If you’re not using a professional travel agent, then you’re putting …
As hotel companies continue the unprecedented rush to develop properties in China, new analysis shows that the hotel occupancy rate in China to be among the lowest in Asia. “Hotels in some markets of China are clearly oversupplied in the next three to five years, and they won’t be generating good returns,” said Nigel Summers, …
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The one fundamental truth in providing a luxury travel experience is best summarized by Dr. Maya Angelou’s famous quote: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” In creating guests for life, our overarching mission must be to ensure that guests …
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Affinity China has unveiled some amazing statistics in a recent study of the Chinese luxury consumer that point to not just the growth of the luxury sector in China, but also the global reach of the affluent Chinese. Among them: The average age of the Chinese luxury consumer is 20 years younger than consumers in …
Great insight on the selection process and behind-the-scenes training of employees at The Ritz-Carlton hotels. The making of Ladies and Gentlemen The philosophies and lessons being taught are ones that we could all do with 
taking on board, not just in our professional lives, but in our personal ones as well. But the most important …
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Have you ever wondered if you should tip a service worker or how much is an appropriate tip? You’re not alone. Ask a group of ten friends what an appropriate tip would be for service and you’ll likely get ten different answers. Especially when traveling, there are many situations when tipping comes into question. It …
A new Mojiva study being reported by EyeforTravel reveals that 61% of smartphone users would be comforable booking travel on their iPhone or Android. The study, which was based on responses from almost 200 mobile users on the Mojiva network, shows that while 64% of users would be comfortable spending up to $500 dollars via their …
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