Hospitality sales and marketing musings
A new study from the Cornell School of Hotel Administration details that hotel reviews posted on social travel websites, such as TripAdvisor and Travelocity, positively impact a guest’s willingness to book reservations at a premium rate for a reviewed hotel. “The Impact of Social Media on Lodging Performance,” by Chris K. Anderson found that the …
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Travelers today are innundated with resources to assist in planning trips. Among the tools are first-hand “unbiased” published on the major booking sites, including TripAdvisor, Booking.com, Expedia and others. But, have you ever wondered, “Who writes these reviews, anyway?” Olery, a reputation management company, has taken a stab at answering that question and the answers …
A new Mojiva study being reported by EyeforTravel reveals that 61% of smartphone users would be comforable booking travel on their iPhone or Android. The study, which was based on responses from almost 200 mobile users on the Mojiva network, shows that while 64% of users would be comfortable spending up to $500 dollars via their …
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