Tag: socialmedia

5 words that generate the most likes on Facebook

In this era of social media, many companies are looking to increase guest and fan engagement on their Facebook pages. According to a new study from Buddy Media, increasing the number of “likes” your posts and updates receive may be easier than you thought. After evaluating posts and status updates, the report found these five …

How reliable are TripAdvisor reviews?

Since its launch in February 2000, travelers and hoteliers have attempted to better understand just how accurate the reviews at TripAdvisor truly are.  Jonathan Barksy and Robert Honeycutt of Market Metrix, who’s specialty happens to be hospitality feedback, compared 12-months of TripAdvisor reviews against their firm’s proprietary index to find that – generally speaking – aggregate …

Study: Facebook “Likes” mean less than you think

FastCompany details a new social media analysis by Dan Zarella that has some surprising results. Contrary to popular thought, Facebook likes do not mean that more people will read your posts. In fact, posts that are viewed more tend to get fewer likes. Zarella’s study looked at the correlation between impressions per post (essentially the …

Google+ Equals Zero … Four Early Signs that Google Plus Will Fail

There has been a lot of hype around the launch of Google’s latest foray into the social space, Google+, this week, with “hype” being the operative word. After spending time on the site, I’m convinced that Google Plus is destined meet the same fate as the brand’s other failed social networking attempts. The reason? Google …

Luxury brands are big fans of Facebook, other social media sites

High-end brands have woken up awakened to the power of social media because of some compelling statistics. “Households earning over $100,000 a year are on the Internet 23 hours a week and on Facebook six hours a week,” said Bernie Brennan, co-author with Lori Schafer of “Branded: How Retailers Engage Consumers with Social Media and …

Retail Study: 1 Facebook Fan = 20 Visits To Your Website

A UK based study by Hitwise analyzed data from the top 100 retailers to find how much additional web traffic was generated by each Facebook fan.  The metrics showed that each fan of a Facebook page produced an extra 20 visits to the website.  In order to generate this number, Facebook traffic was analyzed and compared …

5 Simple Ways to Get the Most out of LinkedIn

At last count, more than 100 million professionals have registered on LinkedIn, but a much smaller number use the career networking site regularly. For many, LinkedIn is simply a place to summarize their resume online, but the reaility is that the site can be a substantial resource for expanding both your business and your career.  5 …