Marketing: Be Your Own Brand
Great marketing insights : Be your own brand & stop targeting buckets https://t.co/aaNex6f98B — Kevin Donahue (@mrkevindonahue) April 26, 2017
Hospitality sales and marketing musings
Posted: April 26, 2017
Great marketing insights : Be your own brand & stop targeting buckets https://t.co/aaNex6f98B — Kevin Donahue (@mrkevindonahue) April 26, 2017
Category: Uncategorized
Tags: brands, customers, demographics, marketing, pinterest, selling, socialmedia, tips, twitter
Posted: May 7, 2014
For years, Expedia, Orbitz, and Travelocity have been entrenched OTA players in a static hospitality landscape. With back-end connectivity to the GDS, these OTA giants represented a simple, at-home entry point for many travelers. Over time, aggressive marketing and rate parity have established OTAs as a reliable retail outlet for hotels, airlines, and rental cars. …
Continue reading “How Guest Targeting is shifting the OTA landscape”
Category: Uncategorized
Tags: expedia, facebook, google, hospitality, hotels, OTA, pinterest, travel, trends
Posted: November 12, 2012
Since the rocket-like launches of Twitter, Facebook, and Pinterest years ago, organizations have been asking the million dollar question in regards to social media, “How can we convert fans into buyers?” Countless books, seminars, blogs have been devoted to the topic of social media ROI, but (sadly) most seem to miss the most obvious point. …
Continue reading “How to Convert Social Media Followers to Buyers”