Marketing: Be Your Own Brand
Great marketing insights : Be your own brand & stop targeting buckets https://t.co/aaNex6f98B — Kevin Donahue (@mrkevindonahue) April 26, 2017
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How Guest Targeting is shifting the OTA landscape
For years, Expedia, Orbitz, and Travelocity have been entrenched OTA players in a static hospitality landscape. With back-end connectivity to the GDS, these OTA giants represented a simple, at-home entry point for many travelers. Over time, aggressive marketing and rate parity have established OTAs as a reliable retail outlet for hotels, airlines, and rental cars. …
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How to Convert Social Media Followers to Buyers
Since the rocket-like launches of Twitter, Facebook, and Pinterest years ago, organizations have been asking the million dollar question in regards to social media, “How can we convert fans into buyers?” Countless books, seminars, blogs have been devoted to the topic of social media ROI, but (sadly) most seem to miss the most obvious point. …
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