Tag: online

Google Destinations: The Future of Mobile Travel

Google has just launched what may be the future of mobile travel search tools: Google Destinations. Brilliantly, Google has integrated the power of their hotel, airline, and destination search into a single, mobile-friendly travel planning platform. The completely immersive experience is simple for travelers to navigate and – ironically for a search company – intended …

TripAdvisor insights on Hotel Guest Engagement

TripAdvisor has compiled a study of guest engagement and found several key factors that drive hotel guest engagement on the review site. Among the key findings, management responses to TripAdvisor reviews can drive bookings on the site by more than 20% . Specifically, hotels that responded to guest reviews were 21% more likely to receive …