Tag: innovation

The Simple, Life-Saving Checklist

One of my favorite stories of #RestlessRenewal comes from the history of the B-17 bomber and the invention of the flight checklist. Born from tragedy, this simple document helped launch the “Flying Fortress”, one of the key elements to the Allied victory over Germany in World War II. If you’re not familiar with this story, …

Trend Spotting: Attribute-based hotel bookings

As hotel booking technology continues to advance, the next widescale trend to emerge in hotel reservations and hospitality marketing may be attribute-based reservations. Traditionally hoteliers have built room pools based on a single characteristic, such as bed type. This has largely been the extend of attribute offerings due to limits in reservation technology; however, with …

Re-imaging the Ordinary: Innovating Airline Safety Videos

If you travel frequently, it’s quite likely that you know the entire safety speech of your favorite airlines by heart. They are routine… mundane… ordinary. Delta made headlines a few years ago by re-imagining the airline safety speech with internet memes. As marketers, it’s important to remember that our most important messages can become routine …

The Travel Agency of Tomorrow

This week I spent time with the industry’s top luxury travel agencies at Virtuoso TravelWeek in Las Vegas. Based on these interactions and the increased demand for travel agents, I’ve been giving some thought to what the travel agency of tomorrow may look like. Years ago, the local travel agency was a brick-and-mortar office on …

Restless Renewal – The Art of Continuous Innovation

As I’ve discussed many times before, I’m confident that innovation is the key to sustained success in business. It cannot be simple coincidence that the top companies in the world are also the most innovative companies in the world. As a leader, you must create a culture of restless renewal that drives innovation and change …