Tag: howto

How to Structure a Contract for a Hotel Group Buyout

Last month I participated in a LinkedIn group discussion with a meeting planner who was seeking advice on how to structure a contract for a hotel group buyout. Like any hospitality contract question, there isn’t a “default” answer for group buyouts. The most important element for both meeting planners and hoteliers is to approach the …

How to Convert Social Media Followers to Buyers

Since the rocket-like launches of Twitter, Facebook, and Pinterest years ago, organizations have been asking the million dollar question in regards to social media, “How can we convert fans into buyers?” Countless books, seminars, blogs have been devoted to the topic of social media ROI, but (sadly) most seem to miss the most obvious point. …

How To Position Yourself as an Expert – ROLL UP YOUR SHIRT SLEEVES!

I happened upon a curious article entitled “How to Roll Up Your Shirt Sleeves” via a luxury company’s social media and it really struck me. As a man who wears shirts, I suppose I am well-within the blog’s target demographic for this post; however, what really interested wasn’t the content, but rather the positioning.  The article details (with …

Why you NEED a Travel Agent

You already know how to use Expedia, Travelocity, and TripAdvisor. You’re not an online travel novice. Perhaps you’re using more advanced tools like Kayak, Hipmunk, and TripIt to plan your vacations. But are you neglecting to use the #1 travel resource in the world? If you’re not using a professional travel agent, then you’re putting …

If you don’t like something… the Holstee Manifesto

The new year brings opportunities for introspection and resolutions. For me, that means trying to live the words of the Holstee Manifesto. This is your life. Do what you love, and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop …

How To Make Press Releases “Twitter Friendly”

PRNewser had an interesting read this week on the importance of making your press releases Twitter friendly. Why should you tailor a press release to be easily distributed via Twitter, you ask? Simple. Twitter drives more traffic to press releases than any other top-level social media resource. So, how do you make your press release …

Six Steps to a More Effective Sales Proposal – 2. Don’t Feature Dump

In the first installment of my series “Six Steps to a More Effective Sales Proposal“, I outlined the importance of focusing your proposal directly on your customer’s goals and concerns, rather than on your company’s accomplishments and background.  The second step to writing a sales proposal that will increase your capture rate is to avoid …

Six Steps to a More Effective Sales Proposal – 1. FOCUS ON YOUR CUSTOMER

Not a week goes by that I don’t receive an unsolicited, impersonal pitches promising to help draft better sales proposals. I’m sure you’ve seen them. They all seem to start like this: This class will…. This speaker will…. This “award-winning” training will…. Blah, blah, blah. Isn’t it ironic that these mass mailings – full of …