Tag: hotels

Trend Spotting: Attribute-based hotel bookings

As hotel booking technology continues to advance, the next widescale trend to emerge in hotel reservations and hospitality marketing may be attribute-based reservations. Traditionally hoteliers have built room pools based on a single characteristic, such as bed type. This has largely been the extend of attribute offerings due to limits in reservation technology; however, with …

Report: Affluent Americans account for 51% of travel spending

A new report published by Skift.com details the travel habits and mindset of affluent Americans. Among the findings: Affluent Americans make up just 20% of the U.S. population, but they account for 51% of total travel expenditures. The Skift report – which is available online for reporting subscribers – also looks at a sub-segment of …

Trend Spotting: Consumer Spending on Hotels is Booming

New data from the Bureau of Economic Analysis shows consumer spending on hotels and lodging is booming. From 2011 to January 2017, consumer spending on lodging has increased 41.8%, outpacing other sectors. The food-and-beverage sector came in second, growing 31.2% for the same time period. With the US economy nearly full-employment and consumer debt levels …

Analysis Shows Hotels Are Not Losing Share to AirBNB

AirBNB has been regarded as the great disrupter in the hospitality sector, but a new study shows that – for all the hype – AirBNB is not taking marketshare away from hotels. The study, compiled by Smith Travel Research using AirBNB source data, offers critical insights into the true market penetration for the room-sharing service. …

Hospitality Hot Reads: iPhone 6, Net RevPAR and ProPAR

Here’s what I’m reading this week to stay aware of emerging trends and opportunities: Travel Weekly Consumer Trends 2014: Explosion in Mobile Bookings With the launch of the new iPhone 6 by Apple this week, larger phones and “phablets” will continue to gain mobile share. The larger interface is a great canvas for hospitality sites …

How to Structure a Contract for a Hotel Group Buyout

Last month I participated in a LinkedIn group discussion with a meeting planner who was seeking advice on how to structure a contract for a hotel group buyout. Like any hospitality contract question, there isn’t a “default” answer for group buyouts. The most important element for both meeting planners and hoteliers is to approach the …

How Guest Targeting is shifting the OTA landscape

For years, Expedia, Orbitz, and Travelocity have been entrenched OTA players in a static hospitality landscape. With back-end connectivity to the GDS, these OTA giants represented a simple, at-home entry point for many travelers. Over time, aggressive marketing and rate parity have established OTAs as a reliable retail outlet for hotels, airlines, and rental cars. …

The Answer: How TripAdvisor Rankings Are Calculated

Given the popularity of TripAdvisor and the impact of hotel reviews on ADR and RevPar, hoteliers and guests want to know the answer to one pressing question: How are TripAdvisor Rankings calculated? Take New York City, for example. A recent ranking of hotels by TripAdvisor found the Best Western Herald Square to be among the …

The One Problem that Costs Hotels the Most Customers

If you consider the number of problems that can befall hotel customers during a stay, it can be a bit overwhelming. Broken remote controls. Plumbing problems. Noise from adjoining guestrooms. Incorrect orders from room service. Room key issues. HVAC issues. Kids running in the halls. Not enough chairs at the pool. Slow service in restaurants. Incorrect …

New Study Shows Hotel Reviews Drive Rate & RevPar

A new study from the Cornell School of Hotel Administration details that hotel reviews posted on social travel websites, such as TripAdvisor and Travelocity, positively impact a guest’s willingness to book reservations at a premium rate for a reviewed hotel. “The Impact of Social Media on Lodging Performance,” by Chris K. Anderson found that the …