Tag: google

Trend Spotting: Attribute-based hotel bookings

As hotel booking technology continues to advance, the next widescale trend to emerge in hotel reservations and hospitality marketing may be attribute-based reservations. Traditionally hoteliers have built room pools based on a single characteristic, such as bed type. This has largely been the extend of attribute offerings due to limits in reservation technology; however, with …

Google Destinations: The Future of Mobile Travel

Google has just launched what may be the future of mobile travel search tools: Google Destinations. Brilliantly, Google has integrated the power of their hotel, airline, and destination search into a single, mobile-friendly travel planning platform. The completely immersive experience is simple for travelers to navigate and – ironically for a search company – intended …

How Guest Targeting is shifting the OTA landscape

For years, Expedia, Orbitz, and Travelocity have been entrenched OTA players in a static hospitality landscape. With back-end connectivity to the GDS, these OTA giants represented a simple, at-home entry point for many travelers. Over time, aggressive marketing and rate parity have established OTAs as a reliable retail outlet for hotels, airlines, and rental cars. …

Google+ Equals Zero … Four Early Signs that Google Plus Will Fail

There has been a lot of hype around the launch of Google’s latest foray into the social space, Google+, this week, with “hype” being the operative word. After spending time on the site, I’m convinced that Google Plus is destined meet the same fate as the brand’s other failed social networking attempts. The reason? Google …