Hospitality sales and marketing musings
TripAdvisor has compiled a study of guest engagement and found several key factors that drive hotel guest engagement on the review site. Among the key findings, management responses to TripAdvisor reviews can drive bookings on the site by more than 20% . Specifically, hotels that responded to guest reviews were 21% more likely to receive …
Continue reading “TripAdvisor insights on Hotel Guest Engagement”
I read an interesting article on Glassdoor entitled, “5 Changes to Make to Your Resume NOW” in which some often overlooked points were resurfaced. It’s worth a read. One point that was not mentioned and should be emphasized is how important it is to communicate your social media handles along with your contact information. Your social …
In this era of social media, many companies are looking to increase guest and fan engagement on their Facebook pages. According to a new study from Buddy Media, increasing the number of “likes” your posts and updates receive may be easier than you thought. After evaluating posts and status updates, the report found these five …
Continue reading “5 words that generate the most likes on Facebook”
FastCompany details a new social media analysis by Dan Zarella that has some surprising results. Contrary to popular thought, Facebook likes do not mean that more people will read your posts. In fact, posts that are viewed more tend to get fewer likes. Zarella’s study looked at the correlation between impressions per post (essentially the …
Continue reading “Study: Facebook “Likes” mean less than you think”
High-end brands have woken up awakened to the power of social media because of some compelling statistics. “Households earning over $100,000 a year are on the Internet 23 hours a week and on Facebook six hours a week,” said Bernie Brennan, co-author with Lori Schafer of “Branded: How Retailers Engage Consumers with Social Media and …
Continue reading “Luxury brands are big fans of Facebook, other social media sites”
