Tag: customers

Report: Affluent Americans account for 51% of travel spending

A new report published by Skift.com details the travel habits and mindset of affluent Americans. Among the findings: Affluent Americans make up just 20% of the U.S. population, but they account for 51% of total travel expenditures. The Skift report – which is available online for reporting subscribers – also looks at a sub-segment of …

The Travel Agency of Tomorrow

This week I spent time with the industry’s top luxury travel agencies at Virtuoso TravelWeek in Las Vegas. Based on these interactions and the increased demand for travel agents, I’ve been giving some thought to what the travel agency of tomorrow may look like. Years ago, the local travel agency was a brick-and-mortar office on …

Bill Marriott’s Twelve Rules of Success

I mentioned on Twitter that I keep a copy of Mr. Bill Marriott’s TWELVE RULES OF SUCCESS in my office. I think it is outstanding advice from one of our industry’s most successful leaders.   1. Continually challenge your team to do better. 2. Take good care of your employees, and they’ll take good care …

Student Fulfills Dream at The Ritz-Carlton, Amelia Island

What an exceptional story of genuine care from the Ladies & Gentlemen of The Ritz-Carlton, Amelia Island. A student in my special education class recently shared his dream of working as a massage therapist at the Ritz-Carlton on SBSK. A day later the The Ritz-Carlton, Amelia Island invited my friend to join them for a …

TripAdvisor insights on Hotel Guest Engagement

TripAdvisor has compiled a study of guest engagement and found several key factors that drive hotel guest engagement on the review site. Among the key findings, management responses to TripAdvisor reviews can drive bookings on the site by more than 20% . Specifically, hotels that responded to guest reviews were 21% more likely to receive …

How to Structure a Contract for a Hotel Group Buyout

Last month I participated in a LinkedIn group discussion with a meeting planner who was seeking advice on how to structure a contract for a hotel group buyout. Like any hospitality contract question, there isn’t a “default” answer for group buyouts. The most important element for both meeting planners and hoteliers is to approach the …

Five Fresh Hospitality Reads for the Week

This week, as many begin to focus on budget planning and creating strategic plans, I’m reading more about how the hospitality industry continues to evolve in the social media era. Here are five fresh hospitality reads: The Future of Travel: Eight Things You Need to Know | Marketing Magazine Great piece on the critical importance …

Three Luxury Hospitality Reads for the Week

Here are three short, compelling reads regarding luxury sales and marketing in the hospitality segment. I found each of these very poignant for guest service and hotel sales in our industry:   Twenty percent of Virtuoso’s customers drive 71% percent of sales This statistic speaks to the old adage of how important it is to …

Want to Connect with more Customers? Stop being a Morning Person!

I can’t believe how many emails I receive every weekday morning that ask this key question: “Do you want to connect with more customers?” And the answer, of course, is “Well, yeah! Don’t we all?!” A study by GetResponse.com suggests that the timestamp on emails might be as important as your message. GetResonse analyzed more than …