Hospitality sales and marketing musings
Hotels.com has completed its fifth annual survey of Chinese travelers and – among other insights – developed the five profiles of Chinese who plan to travel internationally in the coming year. While the resutls show that 92% of Chinese travelers plan to increase or maintain their travel spending in the coming year, the survey also five profiles …
Continue reading “The Five Profiles of Chinese International Travelers”
As hotel companies continue the unprecedented rush to develop properties in China, new analysis shows that the hotel occupancy rate in China to be among the lowest in Asia. “Hotels in some markets of China are clearly oversupplied in the next three to five years, and they won’t be generating good returns,” said Nigel Summers, …
Continue reading “The hidden opportunity behind “low hotel occupancy” in China”
Affinity China has unveiled some amazing statistics in a recent study of the Chinese luxury consumer that point to not just the growth of the luxury sector in China, but also the global reach of the affluent Chinese. Among them: The average age of the Chinese luxury consumer is 20 years younger than consumers in …
The Hurun Research Institute has released The Chinese Luxury Travel White Paper, giving insight into the preferences of China’s luxury consumers. The study, which was created from one-on-one interviews with 463 Chinese millionaires and billionaires, sheds new light onto how the wealthiest Chinese make travel decisions. I found several details to particularly interesting, including: Chinese …
