Category: Uncategorized

The Simple, Life-Saving Checklist

One of my favorite stories of #RestlessRenewal comes from the history of the B-17 bomber and the invention of the flight checklist. Born from tragedy, this simple document helped launch the “Flying Fortress”, one of the key elements to the Allied victory over Germany in World War II. If you’re not familiar with this story, …

Trend Spotting: Attribute-based hotel bookings

As hotel booking technology continues to advance, the next widescale trend to emerge in hotel reservations and hospitality marketing may be attribute-based reservations. Traditionally hoteliers have built room pools based on a single characteristic, such as bed type. This has largely been the extend of attribute offerings due to limits in reservation technology; however, with …

Report: Affluent Americans account for 51% of travel spending

A new report published by Skift.com details the travel habits and mindset of affluent Americans. Among the findings: Affluent Americans make up just 20% of the U.S. population, but they account for 51% of total travel expenditures. The Skift report – which is available online for reporting subscribers – also looks at a sub-segment of …

Resolutions and Introspection: 2018 and the Holstee Manifesto

The new year brings opportunities for introspection and resolutions. For me, that means trying to live the words of the Holstee Manifesto. This is your life. Do what you love, and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop …

Re-imaging the Ordinary: Innovating Airline Safety Videos

If you travel frequently, it’s quite likely that you know the entire safety speech of your favorite airlines by heart. They are routine… mundane… ordinary. Delta made headlines a few years ago by re-imagining the airline safety speech with internet memes. As marketers, it’s important to remember that our most important messages can become routine …

Trend Spotting: Consumer Spending on Hotels is Booming

New data from the Bureau of Economic Analysis shows consumer spending on hotels and lodging is booming. From 2011 to January 2017, consumer spending on lodging has increased 41.8%, outpacing other sectors. The food-and-beverage sector came in second, growing 31.2% for the same time period. With the US economy nearly full-employment and consumer debt levels …

Analysis Shows Hotels Are Not Losing Share to AirBNB

AirBNB has been regarded as the great disrupter in the hospitality sector, but a new study shows that – for all the hype – AirBNB is not taking marketshare away from hotels. The study, compiled by Smith Travel Research using AirBNB source data, offers critical insights into the true market penetration for the room-sharing service. …

Will Superhosts Kill AirBNB’s Brand?

AirBNB has quietly launched a back-end page for hosts to turn over the management of their listing to superhosts. This new feature gives individual hosts the ability to outsource the management of their listing to a broker, of sorts, who handles guest transactions and pricing. The Superhost market makes sense. I’m sure there are many …