Three Luxury Hospitality Reads for the Week
Here are three short, compelling reads regarding luxury sales and marketing in the hospitality segment. I found each of these very poignant for guest service and hotel sales in our industry:
Twenty percent of Virtuoso’s customers drive 71% percent of sales
This statistic speaks to the old adage of how important it is to take care of your best customers, especially in the luxury hospitality segment.
Biggest risk to luxury brand dilution? Partner Offers
A new study finds that luxury brand cross-marketing is a dangerous tightrope, bringing in new customers when done well but risking market share for both brands when poorly executed.
Four Seasons Hotels are active on 393 social media channels
Is there an effective limit to the “be where your customers are” mantra that has driven CMO and social marketing? Also, is there a limit to the effectiveness of “be where your customers are” in the luxury segment?
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