Month: November 2012

New Study Shows Hotel Reviews Drive Rate & RevPar

A new study from the Cornell School of Hotel Administration details that hotel reviews posted on social travel websites, such as TripAdvisor and Travelocity, positively impact a guest’s willingness to book reservations at a premium rate for a reviewed hotel. “The Impact of Social Media on Lodging Performance,” by Chris K. Anderson found that the …

How to Convert Social Media Followers to Buyers

Since the rocket-like launches of Twitter, Facebook, and Pinterest years ago, organizations have been asking the million dollar question in regards to social media, “How can we convert fans into buyers?” Countless books, seminars, blogs have been devoted to the topic of social media ROI, but (sadly) most seem to miss the most obvious point. …