Month: July 2011

5 words that generate the most likes on Facebook

In this era of social media, many companies are looking to increase guest and fan engagement on their Facebook pages. According to a new study from Buddy Media, increasing the number of “likes” your posts and updates receive may be easier than you thought. After evaluating posts and status updates, the report found these five …

How reliable are TripAdvisor reviews?

Since its launch in February 2000, travelers and hoteliers have attempted to better understand just how accurate the reviews at TripAdvisor truly are.  Jonathan Barksy and Robert Honeycutt of Market Metrix, who’s specialty happens to be hospitality feedback, compared 12-months of TripAdvisor reviews against their firm’s proprietary index to find that – generally speaking – aggregate …

Study: Facebook “Likes” mean less than you think

FastCompany details a new social media analysis by Dan Zarella that has some surprising results. Contrary to popular thought, Facebook likes do not mean that more people will read your posts. In fact, posts that are viewed more tend to get fewer likes. Zarella’s study looked at the correlation between impressions per post (essentially the …

Google+ Equals Zero … Four Early Signs that Google Plus Will Fail

There has been a lot of hype around the launch of Google’s latest foray into the social space, Google+, this week, with “hype” being the operative word. After spending time on the site, I’m convinced that Google Plus is destined meet the same fate as the brand’s other failed social networking attempts. The reason? Google …

Management Tip: Don’t Do What You Love

Today’s management tip from Harvard Business Review turns conventional wisdom on its ear. Adopted from Dorie Clark, HBR boldly states: “Don’t Do What You Love” for the following reasons:   It’s not your strength. You may love to do something you are just not good at. Because it can be hard to self-assess, ask for …