Month: June 2011

Luxury brands are big fans of Facebook, other social media sites

High-end brands have woken up awakened to the power of social media because of some compelling statistics. “Households earning over $100,000 a year are on the Internet 23 hours a week and on Facebook six hours a week,” said Bernie Brennan, co-author with Lori Schafer of “Branded: How Retailers Engage Consumers with Social Media and …

Retail Study: 1 Facebook Fan = 20 Visits To Your Website

A UK based study by Hitwise analyzed data from the top 100 retailers to find how much additional web traffic was generated by each Facebook fan.  The metrics showed that each fan of a Facebook page produced an extra 20 visits to the website.  In order to generate this number, Facebook traffic was analyzed and compared …

Travel Trends for China’s Millionaires

The Hurun Research Institute has released The Chinese Luxury Travel White Paper, giving insight into the preferences of China’s luxury consumers. The study, which was created from one-on-one interviews with 463 Chinese millionaires and billionaires, sheds new light onto how the wealthiest Chinese make travel decisions. I found several details to particularly interesting, including: Chinese …

Who uses social media?

Pew Internet has released their updated social networking study and several of their findings are quite remarkable: 47% of adults in the US use social media sites versus only 26% in 2008 The average age of social media users is now 38, up from age 33 just two years ago 52% of Facebook users and …

5 Simple Ways to Get the Most out of LinkedIn

At last count, more than 100 million professionals have registered on LinkedIn, but a much smaller number use the career networking site regularly. For many, LinkedIn is simply a place to summarize their resume online, but the reaility is that the site can be a substantial resource for expanding both your business and your career.  5 …