First W, now XYZ
If you love the Starwood’s W brand of hotels, you’re probably going to enjoy the company’s latest development, currently called ‘Project XYZ‘. Project XYZ will have the style & “DNA of W hotels”, positioned at a Hilton Garden Inn or Marriott Courtyard extended traveler.
Starwood’s right – part of travel is about the experience. Staying in a hotel shouldn’t be the most routine part of the trip.